When you look around it’s so commonplace to see people staring at their phones, ipads or tablets. More people are using their mobile devices to check email, research companies and buy online, everyday. Mobile users have huge buying power and are major reason why you need a responsive website. If you do not have a website that is optimized for desktops, tablets and mobile phones, you are literally leaving money on the table and potentially driving away customers. Here are the top 4 reasons why your site should be responsive.
1. Reach the Massive Mobile Consumer Market
Mobile users are growing everyday and mobile is here to stay. Research shows that 80% of internet users own a smartphone (Source: Smart Insights), 91% of all U.S. citizens have their mobile device within reach 24/7 (Source: Morgan Stanley) and that 70% of mobile searches result in action within 1 hour. (Source: Mobile Marketer) With more and more consumers using their mobile devices to research and buy online, a responsive site is not an option, it’s a necessity if you want to increase your online marketing and presence.
2. Get Found On Google
Most people do not realize that Google favors mobile-optimized web sites when it returns results for searches made on mobile devices. In addition since Google is recognized as the number one search engine, when their team speaks SEO professionals pay attention. Google now considers responsive web design to be the industry best practice. Responsive sites look great on all devices, load quickly and increase your search engine visibility.
3. Decrease Bounce Rates and Create a Great Customer Experience
Studies show that 74% of customers will wait around 5 seconds for a web page to load on their mobile device before leaving the site. (Source: Gomez) In addition, according to Google Think Insights, if a customer visits your site and cannot easily find what they are looking for or gets frustrated there is a 61% chance they will leave your site and look elsewhere. However if they have a positive experience, there is a 67% chance they will use your service or buy your product. Responsive sites help you make a great first impression, and capture more customers.
4. Keep Things Easy to Manage and Saves You Money
In the past it was common to create a desktop site, as well as a mobile version of your site. However, that method poses a few major issues. Not only do you have to spend more time on maintaining content on two separate sites, it also increases your over-all costs significantly because you must do separate marketing campaigns for both sites. A responsive site will automatically adjust to the device it is being viewed on, and you will only have to maintain and market one website.
At Businesstastic we follow industry best practices and all of the sites we build are responsive. For questions or to inquire about a project, please contact us today!