How to Develop a Content Marketing Plan

We live in the age of content. Every day streams of information, articles, lists, tips, recipes, and endless amounts of “hacks” flow over us via the television, radio, and website. However, much of this information is less than informative, and you often get the sense that new content get posted simply because it was time to post something, and not because a business was interested in giving you information that is actually useful and relevant. So how do you, as a business owner learn how to develop a content marketing plan? That is, as a business, deliver content that will be useful and beneficial to your customers? The key is to develop a quality content marketing plan. The development of a solid and well-thought-out content strategy is … Read More

Alternative Medicine Websites – Prospecting or Retargeting?

Retargeting for Alternative Medicine Websites

As the popularity of alternative medicine continues to elevate, it becomes increasingly important to maintain an elite website and advertise it prudently. There are countless channels to advertise alternative medicine websites, however some of them are clearly superior to others. For the sake of simplicity, let’s break down potential advertising targets into two categories: 1) Prospecting Prospecting is the process of seeking out new clients who have never been to your website before and who (presumably) are entirely unaware of your business. Advantages: prospecting fills the top of the marketing funnel, builds awareness of your business, and can be done very cheaply if done correctly. Disadvantages: prospecting visitors convert at very poor rates, prospecting requires a substantial time investment as … Read More

Making An Accessible, Effective Website

usability businesstastic

When it comes to your business on the internet, the question isn’t so much “Does my business need a website?” The question is, “How do I make a impactful effective website that works for my business and customers?” Simply having a “web presence” is no longer enough. For many people, your website may be the initial – or sometimes even their only – impression of what your company can do for them. The goal is taking the totality of information you want to deliver and presenting it in a way that is easy to understand, simple to use, and crystal clear in the actions you want your customers to take. So how is this accomplished? “Usability” and “Accessibility” are words … Read More

The 3 Most Common SEO Errors

seo errors businesstastic

All businesses seem to acknowledge that SEO is vitally important. However, very few engage in the process correctly. I generally abide by two very simple SEO rules. The first is “do no harm” and the second is “fix what’s broken”. By “do no harm” I am referring to avoiding black hat tactics that actively damage your SEO, as well as avoiding less malicious (but simple) oversights that plague your overall SEO health and serve as a detriment to your rankings. The second rule, “fix what’s broken”, refers to focusing your immediate attention on the optimization of everything that already exists and is already available to you, as opposed to adding new and advanced layers on top of a shaky foundation. … Read More

Make Your Website an Authority on Alternative Medicine

alternative medicine authority

As the popularity of alternative medicine surges, there has emerged a disproportionate clutter of websites purporting to be experts within the industry. This trend is alarming, especially for the legitimate practitioners of alternative medicine. Now more than ever it is absolutely critical to your success that you stand apart from the field of imitators and assert your authority. So – how can you make your website an authority on alternative medicine? One of the primary keys to authority is ranking well in Google searches via a sustained SEO effort. People inherently view top-ranking websites as trustworthy, and are naturally inclined to view a business as elite if it ranks on the first page. However, the likelihood of ranking nationally for … Read More

What Makes a Successful Facebook Post?

facebook for business

Social media is more pervasive and constant than ever, and figuring out how, why, or what to post on a company’s Facebook page has become an issue that concerns businesses of any size. Opting out of a social media presence isn’t really a choice in the modern business arena, and many owners find themselves trying to navigate social media without a clear vision of how the tools can be implemented to enhance their business. To form that clear vision, you must ask yourself how you want to engage with your audience. Is your Facebook page where you offer coupons? Where you elicit reviews or responses from your clients? Where you post informative industry articles and information? Your Facebook (and other … Read More

Google Analytics for Beginners

google analytics for beginners

Google Analytics is a complex vortex of data. The sheer volume of information contained within Google Analytics often discourages beginners from attempting to master it, despite its widely understood usefulness. Most novices, however, are unaware that even the most savvy users of the tool tend to view Analytics through a very narrow lens that filters out unnecessary statistical noise. There is simply too much to know, too much to monitor, and too much to adequately utilize on a daily basis. In other words, it is important for beginners to take a deep breath. Even seasoned webmasters can be perplexed by the data they monitor daily. So – what should Google Analytics beginners focus on? There are two primary starting points … Read More

How to Use Facebook for Your Business

how to use facebook

Heavy lies the crown. Once unrivaled in its reign of popularity, Facebook is warding off increased competition every day from a swelling legion of social media foes like Twitter, Instagram, Pinterest, Tumblr, and others. The armies waging war against Facebook are growing, and it seems like every opposing start up is joining rank to participate in the onslaught. However, Facebook does unquestionably remain the king of social media in 2015. And until its crown is toppled by a rival, it still behooves all advertisers to consider forming an advertising allegiance with the venerable leader. But how can your business utilize Facebook to expand into an empire? What follows are some basic tips that all business can follow to amplify its … Read More

FREE Ways to Get your Website Noticed

get your website noticed

You’ve built your website and now it’s time to build traffic. There are many PAID ways to drive traffic to your site, but there are also a few FREE ways to get your website noticed. If you have more time than money, then here are a few ideas to help you attract more site visitors. Build Relevant Content Building relevant content is highly critical if you want to attract and keep people on your site. Consider utilizing your pages as well as your blog to create content that resonates with your target audience. Feature articles on your blog that share your expertise and knowledge on a topic, and offer whitepapers for download to build up leads. You can even create … Read More

How Often Should I Email My Customers?

email marketing frequency

With email marketing being more cost effective than traditional advertising methods, business owners are constantly trying to figure out how often they should email their customers. In the meantime most consumers are trying to figure out how to get off email lists in general. Because there is nothing more annoying that having your inbox blow up with emails from everyone under the sun trying to sell you something. Most of the time we unknowingly sign up for marketing emails when we purchase items online and other times we just end up on someone’s spam list. It’s beyond frustrating and most people quickly hit the “delete” or “unsubscribe” button before even reading the message, yes, even I do it and I … Read More

Logo vs a Brand, do you know the difference?

a logo vs a brand

Marketing can be confusing at times, but it doesn’t need to be. Many people have a hard time understanding the difference between a logo vs a brand or better yet, why they are both so important to their business. It can be tricky because a logo is not solely a brand, and a brand is not solely a logo, but they work together to help create an overall impression and image for your company. THE DIFFERENCE Simply put, a logo is a mark or symbol that can be used to identify your company, it can be placed on products, marketing materials, and more. While a brand is a bit more complex. A brand is sometimes viewed as just being a … Read More

Why Do I Need A Website?

why do I need a website

Small business owners are decision makers by nature. Performing daily calculations of risk versus reward, as well as investment versus potential return on investment, are unavoidable components of nurturing the growth of a business. The question ‘why do I need a website’ is a common one, what with free website builders, social media, and the multitude of other non-website online tools readily available. This one decision confronts all business owners, regardless of their industry, as to whether or not building, launching, and maintaining a website is worthy of the substantial investment. The answer, universally, is yes. Here’s 5 reasons why! Reasons You Need A Website 1) Visibility More than 2 billion people use the internet every day, and furthermore it … Read More

Is Online Advertising Right for My Small Businesses?

online advertising businesstastic

Despite what hawkish and opportunistic advertising agencies may push on you, paid search and other forms of advertising are not right for every small business. Fortunately there are honest companies like Businesstastic that rely on diverse sources of revenue to maintain profitability. Consequently we only suggest paid search and other forms of advertising to our clients when we genuinely believe in its potential for success. To judge that potential for success we analyze a series of rules. We encourage all small businesses that are considering paid search to apply the same logic when considering AdWords, Bing Ads, or any other form of paid search. 1) How much do you stand to gain from one action/conversion? Understanding your own potential for … Read More

The Evolution of SEO

seo evolution businesstastic

I started my professional career as a search engine optimization specialist in 2009. While much of the world still looks the same, the entire landscape of SEO shifted and transformed itself into a nearly unrecognizable shape in those six years. Let’s take a look at how the evolution of SEO has evolved in that time. To summarize succinctly performing “advanced” SEO was much more simple in 2009. Professionals spent a vast majority of their time very skillfully adding (stuffing) a targeted keyword as frequently as possible into as many places as possible. Phrases like “keyword density” were often utilized by SEO professionals, and due diligence was paid to ensure that every nook and cranny of a particular page included the … Read More

Google Trends for 2016

businesstastic google trends

Roughly 10 weeks remain in the 2015 calendar before we flip to 2016. As we know Google trends advance much more quickly than our calendars – so what can we realistically expect in the ever-evolving world of search engines for 2016? One point that must be hammered home is the idea that Google is completely obsessed with facilitating an easier and easier experience for its users. Theoretically if a search engine is very easy to use, and delivers answers exceptionally quickly with minimal interference, it is more likely to be used again and again in the future. It is indisputable that “ease of use” has always been a strength for Google. However, Google recognizes that is has ample room to … Read More