2 Vital Tips to Not Overwhelm Users

You almost never see nutrition information listed in a prominent position on a package, but why? That information might help to inform a customer, but it is more than likely going to overwhelm most uninformed buyers. That amount of detailed information would more than likely drive most people off. When you are looking for a product, you want to see the product, maybe even how the product is used, or some suggestions in how to use it. This doesn’t mean that you have to have a product on your website, simply that you want your site to inform in wide strokes initially.   1. Create a Hierarchy of Information We all know that most viewers only consume about 20 percent … Read More

The Last Impression

We have all heard about making a lasting first impression, about how much a first impression matters, about the first impression being everything. But is it?   The Last Impression Unless you make a terrible, terrible first impression, you typically have time to recover and make up for something you’ve done or said. Obviously, if this is a meeting with a potential client or job interview, then don’t be late because that is a first impression that tends to linger poorly. You can make a bad first impression and still remain in a conversation that is worthwhile and beneficial. Plenty of times the first impression is really only stuck in your head.   Turns out the last impression can be … Read More

3 Types of Defamation: Small Business Basics

  Your Good Name and Defamation You have worked hard to start a small business: you’ve worked tirelessly for your clients and customers, you’ve spent a ton of time and energy creating an image and brand, and you have invested your own money to make it work. It would be awful if someone tried to drag your name or image through the mud in an effort to hurt you or your business. Knowing a bit about defamation can help you and your company in the long run.   Defamation Defamation is when there is intent to communicate a false statement to a third party via slander or libel. Slander is an oral assertion of a falsehood whereas libel is when … Read More

B2B Content and the Sales Funnel

Yesterday we talked about how keywords should reflect your site architecture and your site architecture ought to reflect your sales funnel. With B2B websites, you are trying to capture anyone at pretty much every stage of the funnel and your content can be a massive help. Using keywords to help your content and positioning your content appropriately along your site to reflect the sales funnel progression will see your site turn more conversions. B2B content is unique in that it is informative, positions your company as experts, and attempts to move users through the sales funnel without being a full on sales pitch.   B2B Content and the Sales Funnel Like with keywords, moving from general to specific – like … Read More

2 B2B SEO Essentials

We’ve briefly discussed AdWords and paid search campaigns. For B2C websites, search queries can be very wide ranging: someone looking to purchase shoes might only type ‘shoes’ into the search engine to see what comes up. B2B queries, and therefore keywords, are much more specific and purchase related. Like we mentioned yesterday, there is very little emotional content involved with B2B websites, in the same vein, the keywords used on B2B websites and the B2B SEO strategies involved focus on purchasing. When a business searches with an intent to purchase, they are looking to purchase, not browse. An airtight, purchase driven SEO strategy is essential for B2B websites.   B2B SEO: Basics While there are certainly basic SEO principles that … Read More

The Best Medical Marijuana Websites

Marijuana is legal in all of the West Coast states in the US. That is a massive amount of small businesses that have just opened up. The problem? Since marijuana is not federally regulated, banks aren’t accepting dispensaries for accounts. It’s a shame, but this means that dispensaries can’t take cards, checks, or any other form of payment apart from cash. Partnering with local small businesses becomes that much more important. Luckily, Businesstastic is one of those local small businesses that works with dispensaries to make the best medical marijuana web design.   The Best Medical Marijuana Websites Like we mentioned in the posts about alternative medicine websites, a professional website can make all the difference. Because legal marijuana is … Read More

How Does Semantic Markup Work?

semantic markup businesstastic

What is Semantic Markup? At the core of every web page is a language called HTML. HTML stands for HyperText Markup Language and defines what functions a specific block of text will have. For example, to tell the browser to display a headline the text would be wrapped in a header tag. Likewise, a p tag would indicate that the text should be displayed as a paragraph. <code> <header>This is headline text</header> <p>This is paragraph text.</p> </code> This is the beginnings of Semantic Markup. The text inside the HTML tag, should correspond to the tag being used. In other words, headline text should use a header tag and paragraph copy should use a p tag. Sure, this is a no-brainer, … Read More

Steps to Starting a Business

Steps to starting a business

Are you thinking about starting a business? Chances are, you are very excited, however, you may also be feeling overwhelmed. Fortunately there are a lot of awesome resources out there to help get you started. The U.S. Small Business Administration website lists 10 steps to starting your own small business. There are many excellent resources already included on the SBA website. We’ll dive a little further into each and summarize some key points. Write a Business Plan A business plan serves as a guide for your business success and generally projects 3 to 5 years into the future. It also helps you keep track of company goals and financial projections. Having a good business plan is a must, as it will … Read More

Why DIY web design is a bad idea.

Much like you shouldn’t attempt to perform surgery on yourself or represent yourself in a court of law, you shouldn’t attempt to take on designing and marketing your website either. Because what seems like a savings in the beginning can actually cost a lot more in the long run, not to mention, waste a ton of your valuable time. Remember, there is truth to the saying “You get what you pay for” and some things you just should not skimp on. So before you decide to embrace the DIY fad of building your own website, just to save a few bucks, please consider these questions… Are you highly skilled in graphic design and web development? Do you have years of … Read More