How to Create Content for Better Onsite Conversion

onsite conversion for businesses

The first step is to clearly define the goal of your website. For example, are you an ecommerce company wanting to sell more online, or are you a service-based business with a long sales cycle that wants to capture more leads? Regardless of your goal, make sure you have one. Because if you are not sure what you want your website to do, your content will be unfocused and your conversion rates will be dismal. Ultimately, no matter how beautiful your website looks, or how great it functions, a website with weak and unfocused content is a waste of valuable time and money. Guide your Customer to do the Right Thing When you have a clear goal and know what … Read More

Password best practices

password security for small businesses

Let’s be real, passwords are annoying, everyday we are asked to enter in a password for our email, a pin for our debit card, and a security code to open our garage door. There are so many different combinations for different “secure” places in our lives that remembering the passwords we have is a chore in and of itself. Creating a new password every few months? You’ve got to be kidding! Even though we know that this is a good idea, the thought of creating a new password that is different from the previous one, frightens us. There is hope! Not all passwords need to be overly-complex ciphers. You know what I’m talking about here, some places prompt you with: … Read More

Beautiful Web Design for Small Business Owners

web design for small business

Successful small business owners share a common trait – they are absolutely tenacious in exploiting their advantages over their more sizey and cumbersome competition. One of those advantages lies in web design. Larger and more established companies are often fearful of alienating their well-established customer base by joltingly implementing a foreign design. Small businesses, however, can freely experiment with novel web design ideas without risking any substantial losses. Furthermore, whereas large businesses complacently rely on reputation alone to attract new customers, small businesses can aggressively push the angle of innovation via a more visually attractive website. An elite website for a small business becomes a value proposition unto itself – thereby setting you apart from the older, uglier, and more … Read More

Benefits of working with a Content Management System

content management system for small business

If your business website is outdated, chances are you are relying on a “static” webpage to display your information to your targeted audience. A static or fixed website is usually a “brochure” type of site where the content does not need to change often or at all and where the number of pages is typically low (usually one or two). Updates can be made but will usually have to be done by an experienced web developer. This can make a static site especially difficult to update, even the slightest mistake in code can disrupt the layout or the functionality of the page. Your business is also at a disadvantage with a static site as your are increasingly spending major costs … Read More

Why DIY web design is a bad idea.

Much like you shouldn’t attempt to perform surgery on yourself or represent yourself in a court of law, you shouldn’t attempt to take on designing and marketing your website either. Because what seems like a savings in the beginning can actually cost a lot more in the long run, not to mention, waste a ton of your valuable time. Remember, there is truth to the saying “You get what you pay for” and some things you just should not skimp on. So before you decide to embrace the DIY fad of building your own website, just to save a few bucks, please consider these questions… Are you highly skilled in graphic design and web development? Do you have years of … Read More

How to Respond to Negative Reviews Online

How to Reply to Negative Reviews Online

Nothing can implode a new business owner’s mood more quickly than seeing a scathing negative review on a popular website like Yelp or Google. As a small business owner you want very badly to be liked, you try very diligently to be liked, but alas – something went awry with somebody and now the entire online community is exposed to the vitriolic opinion of the offended party. Now what? First of all – take a few deep breaths. Even the most beloved organizations in the world have their public detractors. You can even find negative online reviews of charities and treasured national monuments. (This is not an exaggeration for comedic effect – check out the 1-star reviews of the Grand … Read More

Best Website Designs for Small Business

best website designs for small business post

The web has taken giant strides forward in the relatively short time it’s been around. Geocities sites littered with animated gifs are (mostly) a thing of the past but let’s face it, there are still quite a few bad websites out there. Maybe they’re difficult to use, confusing, or just plain look bad. With a few considerations you can stand out from the crowd (in a good way) with a professional website. This is by no means an end all be all list, but my review of best website designs for small business will get you started on the right foot. Navigation One of the most important pieces of your website is the navigation. It is, after all, how users … Read More

Customer Service That Doesn’t Suck

businesstastic customer service

Businesstastic announces it is now offering web development service plans to companies, but the ultimate focus is on delivering unmatched customer service and support to its clients. Portland, OR (PRWEB) July 15, 2015 – After an overwhelming amount of interest from clients asking for nicely designed, simple websites and on-going service, Businesstastic created a business model to exceed client expectations and flip the traditional agency focus. “Most web agencies tend to focus more on their technology and less on service. We approach things differently and know that providing excellent technology solutions for our clients is a given, but our ultimate goal is to bring white-gloved full agency service to small businesses with less complex web requirements”, says Tina Indalecio, Director of … Read More

The Top 4 Reasons Why You Need a Responsive Website

why you need a responsive website image

When you look around it’s so commonplace to see people staring at their phones, ipads or tablets. More people are using their mobile devices to check email, research companies and buy online, everyday. Mobile users have huge buying power and if you do not have a website that is optimized for desktops, tablets and mobile phones, you are literally leaving money on the table and potentially driving away customers.