How to Develop a Content Marketing Plan

We live in the age of content. Every day streams of information, articles, lists, tips, recipes, and endless amounts of “hacks” flow over us via the television, radio, and website. However, much of this information is less than informative, and you often get the sense that new content get posted simply because it was time to post something, and not because a business was interested in giving you information that is actually useful and relevant. So how do you, as a business owner learn how to develop a content marketing plan? That is, as a business, deliver content that will be useful and beneficial to your customers? The key is to develop a quality content marketing plan. The development of a solid and well-thought-out content strategy is … Read More

Alternative Medicine Websites – Prospecting or Retargeting?

Retargeting for Alternative Medicine Websites

As the popularity of alternative medicine continues to elevate, it becomes increasingly important to maintain an elite website and advertise it prudently. There are countless channels to advertise alternative medicine websites, however some of them are clearly superior to others. For the sake of simplicity, let’s break down potential advertising targets into two categories: 1) Prospecting Prospecting is the process of seeking out new clients who have never been to your website before and who (presumably) are entirely unaware of your business. Advantages: prospecting fills the top of the marketing funnel, builds awareness of your business, and can be done very cheaply if done correctly. Disadvantages: prospecting visitors convert at very poor rates, prospecting requires a substantial time investment as … Read More

Making An Accessible, Effective Website

usability businesstastic

When it comes to your business on the internet, the question isn’t so much “Does my business need a website?” The question is, “How do I make a impactful effective website that works for my business and customers?” Simply having a “web presence” is no longer enough. For many people, your website may be the initial – or sometimes even their only – impression of what your company can do for them. The goal is taking the totality of information you want to deliver and presenting it in a way that is easy to understand, simple to use, and crystal clear in the actions you want your customers to take. So how is this accomplished? “Usability” and “Accessibility” are words … Read More

The 3 Most Common SEO Errors

seo errors businesstastic

All businesses seem to acknowledge that SEO is vitally important. However, very few engage in the process correctly. I generally abide by two very simple SEO rules. The first is “do no harm” and the second is “fix what’s broken”. By “do no harm” I am referring to avoiding black hat tactics that actively damage your SEO, as well as avoiding less malicious (but simple) oversights that plague your overall SEO health and serve as a detriment to your rankings. The second rule, “fix what’s broken”, refers to focusing your immediate attention on the optimization of everything that already exists and is already available to you, as opposed to adding new and advanced layers on top of a shaky foundation. … Read More

Small Business Management Tips

small business management

Small business management can be challenging, but here are a few tips to help you down the path to success… Get and Stay Organized Set up processes, tools and training to help your team execute tasks and be successful in their jobs. When you set up systems that work, not only will your employees be more efficient, but they will be happier because you are setting them up to win. You should invest the time and money in training your employees, and be sure to purchase necessary software or tools they need to perform their daily tasks, but you can save money on back office systems if you do a little research. For example there are many free and low … Read More

Make Your Website an Authority on Alternative Medicine

alternative medicine authority

As the popularity of alternative medicine surges, there has emerged a disproportionate clutter of websites purporting to be experts within the industry. This trend is alarming, especially for the legitimate practitioners of alternative medicine. Now more than ever it is absolutely critical to your success that you stand apart from the field of imitators and assert your authority. So – how can you make your website an authority on alternative medicine? One of the primary keys to authority is ranking well in Google searches via a sustained SEO effort. People inherently view top-ranking websites as trustworthy, and are naturally inclined to view a business as elite if it ranks on the first page. However, the likelihood of ranking nationally for … Read More

Succession Planning Basics for Small Businesses

succession planning

Ensuring your business survives after you are gone requires a solid plan. While the succession planning process may seem overwhelming at first, do not let that discourage you from getting started. Once you learn the basics, it will be easier than you anticipated. Here are a few simple steps to help guide you in developing your plan. Choose a New Leader Determine if you will have an employee or family member who can assume the new leadership role. Be sure to make a selection based on who has the best potential for being successful as the new leader. Try to avoid making an emotional decision. Mentor the Next Generation Develop a training program to mentor the next generation to effectively … Read More

What Makes a Successful Facebook Post?

facebook for business

Social media is more pervasive and constant than ever, and figuring out how, why, or what to post on a company’s Facebook page has become an issue that concerns businesses of any size. Opting out of a social media presence isn’t really a choice in the modern business arena, and many owners find themselves trying to navigate social media without a clear vision of how the tools can be implemented to enhance their business. To form that clear vision, you must ask yourself how you want to engage with your audience. Is your Facebook page where you offer coupons? Where you elicit reviews or responses from your clients? Where you post informative industry articles and information? Your Facebook (and other … Read More

Common Threats to a Family Run Small Business

family business

Every business is faced with challenges. However, as a family small business owner, you are faced with unique threats to your business that, if not recognized and addressed quickly, will drastically affect your success in the market place. Here are a few common threats that every family business faces and tips on how to manage them. Feuding There is simply no fun and games when it comes to family feuds in your business. Family businesses are faced with internal conflict that typically arises from the inability to separate your business and personal lives. Sometimes the feuding is due to the varied interests of each family member, personal egos or personal rivalries that spill into the business environment. Regardless of the … Read More

Networking Tips for Small Business Owners

small business networking

It is a fact that we are much stronger when we work together. Forming partnerships with other businesses can help you reach more people in less time, and control your overall costs. If you are a small business, chances are you are trying to increase sales on a limited budget. With little time to devote to your own marketing, strategic partnerships are key to increasing your sales faster. Here are a few networking tips to help get you started. Form Mutual Benefit Partnerships Make sure you partner with companies who reach your target market, but who offer a different service. It is important to note that the partnership should be beneficial for both companies, this way you can build a … Read More

Quick Tips to Reduce Stress at Work

reduce stress at work

We all seem to be running a million miles per hour, juggling many tasks and for most of us there never seems to be enough time in the day to get everything done. This tends to increase our stress levels and that in turn impacts our productivity, but more importantly our health. But there are a few easy things you can do to help reduce stress level and increase your efficiency at work. Break it Up Peel your eyes off that computer screen for five to ten minutes every hour. Look at a point across the room, or if possible out a window and rest a bit. You can also stand up and stretch a little. Take frequent short breaks … Read More

Google Analytics for Beginners

google analytics for beginners

Google Analytics is a complex vortex of data. The sheer volume of information contained within Google Analytics often discourages beginners from attempting to master it, despite its widely understood usefulness. Most novices, however, are unaware that even the most savvy users of the tool tend to view Analytics through a very narrow lens that filters out unnecessary statistical noise. There is simply too much to know, too much to monitor, and too much to adequately utilize on a daily basis. In other words, it is important for beginners to take a deep breath. Even seasoned webmasters can be perplexed by the data they monitor daily. So – what should Google Analytics beginners focus on? There are two primary starting points … Read More

How to Use Facebook for Your Business

how to use facebook

Heavy lies the crown. Once unrivaled in its reign of popularity, Facebook is warding off increased competition every day from a swelling legion of social media foes like Twitter, Instagram, Pinterest, Tumblr, and others. The armies waging war against Facebook are growing, and it seems like every opposing start up is joining rank to participate in the onslaught. However, Facebook does unquestionably remain the king of social media in 2015. And until its crown is toppled by a rival, it still behooves all advertisers to consider forming an advertising allegiance with the venerable leader. But how can your business utilize Facebook to expand into an empire? What follows are some basic tips that all business can follow to amplify its … Read More

FREE Ways to Get your Website Noticed

get your website noticed

You’ve built your website and now it’s time to build traffic. There are many PAID ways to drive traffic to your site, but there are also a few FREE ways to get your website noticed. If you have more time than money, then here are a few ideas to help you attract more site visitors. Build Relevant Content Building relevant content is highly critical if you want to attract and keep people on your site. Consider utilizing your pages as well as your blog to create content that resonates with your target audience. Feature articles on your blog that share your expertise and knowledge on a topic, and offer whitepapers for download to build up leads. You can even create … Read More

How Often Should I Email My Customers?

email marketing frequency

With email marketing being more cost effective than traditional advertising methods, business owners are constantly trying to figure out how often they should email their customers. In the meantime most consumers are trying to figure out how to get off email lists in general. Because there is nothing more annoying that having your inbox blow up with emails from everyone under the sun trying to sell you something. Most of the time we unknowingly sign up for marketing emails when we purchase items online and other times we just end up on someone’s spam list. It’s beyond frustrating and most people quickly hit the “delete” or “unsubscribe” button before even reading the message, yes, even I do it and I … Read More