Alternative Medicine Websites – Prospecting or Retargeting?

Retargeting for Alternative Medicine Websites

As the popularity of alternative medicine continues to elevate, it becomes increasingly important to maintain an elite website and advertise it prudently. There are countless channels to advertise alternative medicine websites, however some of them are clearly superior to others. For the sake of simplicity, let’s break down potential advertising targets into two categories: 1) Prospecting Prospecting is the process of seeking out new clients who have never been to your website before and who (presumably) are entirely unaware of your business. Advantages: prospecting fills the top of the marketing funnel, builds awareness of your business, and can be done very cheaply if done correctly. Disadvantages: prospecting visitors convert at very poor rates, prospecting requires a substantial time investment as … Read More