Is Online Advertising Right for My Small Businesses?

online advertising businesstastic

Despite what hawkish and opportunistic advertising agencies may push on you, paid search and other forms of advertising are not right for every small business. Fortunately there are honest companies like Businesstastic that rely on diverse sources of revenue to maintain profitability. Consequently we only suggest paid search and other forms of advertising to our clients when we genuinely believe in its potential for success. To judge that potential for success we analyze a series of rules. We encourage all small businesses that are considering paid search to apply the same logic when considering AdWords, Bing Ads, or any other form of paid search. 1) How much do you stand to gain from one action/conversion? Understanding your own potential for … Read More

The Evolution of SEO

seo evolution businesstastic

I started my professional career as a search engine optimization specialist in 2009. While much of the world still looks the same, the entire landscape of SEO shifted and transformed itself into a nearly unrecognizable shape in those six years. Let’s take a look at how the evolution of SEO has evolved in that time. To summarize succinctly performing “advanced” SEO was much more simple in 2009. Professionals spent a vast majority of their time very skillfully adding (stuffing) a targeted keyword as frequently as possible into as many places as possible. Phrases like “keyword density” were often utilized by SEO professionals, and due diligence was paid to ensure that every nook and cranny of a particular page included the … Read More

Google Trends for 2016

businesstastic google trends

Roughly 10 weeks remain in the 2015 calendar before we flip to 2016. As we know Google trends advance much more quickly than our calendars – so what can we realistically expect in the ever-evolving world of search engines for 2016? One point that must be hammered home is the idea that Google is completely obsessed with facilitating an easier and easier experience for its users. Theoretically if a search engine is very easy to use, and delivers answers exceptionally quickly with minimal interference, it is more likely to be used again and again in the future. It is indisputable that “ease of use” has always been a strength for Google. However, Google recognizes that is has ample room to … Read More

Writing SEO-Friendly Meta Titles

how to write meta titles

In the ever-evolving landscape of search engine optimization, a landscape where previously important factors fade into extinction seemingly overnight, meta titles have shown remarkable staying power. Meta titles were vitally important in 2008, and they remain vitally important in 2015. There are very few pieces of SEO where that remains an entirely true statement. By properly optimizing your meta titles you should be able to elevate the organic rankings of your website, including every individual page within your website. However, meta titles are frequently misused and written improperly. The following best practices should be followed under most circumstances. Limit each title to 60 characters Every character beyond the 60th is “ignored” by the search engines, so conciseness is absolutely critical … Read More

Design Trends vs. Designed Content

web design trends

The most important part of your website is the content. Users visit websites because they are looking for information. If the content on your website is difficult to find users will be frustrated and most likely leave. This fact should inform every single design decision made on your site. The purpose of good website design is to deliver relevant content to the user in the simplest way possible, not just provide decoration. When designing a new website (or having one designed) these principles are incredibly important to keep in mind. Many design trends come and go. Some improve the user experience of your website while others are strictly aesthetically pleasing and detract from the overall experience. Before getting whisked away … Read More

How Does Semantic Markup Work?

semantic markup businesstastic

What is Semantic Markup? At the core of every web page is a language called HTML. HTML stands for HyperText Markup Language and defines what functions a specific block of text will have. For example, to tell the browser to display a headline the text would be wrapped in a header tag. Likewise, a p tag would indicate that the text should be displayed as a paragraph. <code> <header>This is headline text</header> <p>This is paragraph text.</p> </code> This is the beginnings of Semantic Markup. The text inside the HTML tag, should correspond to the tag being used. In other words, headline text should use a header tag and paragraph copy should use a p tag. Sure, this is a no-brainer, … Read More

Ghost Buttons

businesstastic ghost buttons in web design

Web design trends come and go. Some stick around and become standard while others get left behind. Remember when it was all the rage to have a Flash animation “intro” to your website? Sure, those were cool, but the problem with them was the user was forced to watch the intro every single time they visited/revisited the site. This frustrated users because it was a giant roadblock to what actually mattered on your site: the content. It’s for the best that website intros have been left in the dust. In this article we’ll take a look at a design trend that has been around on the web for awhile now: the ghost button. If you browse the web regularly there’s … Read More

Writing SEO-Friendly Meta Descriptions

how to write meta descriptions

The importance of meta descriptions has evolved drastically over time. During the Jurassic era of SEO, meta descriptions were essentially treated as a valuable platform for legitimate and unpunishable keyword stuffing. Today that keyword focus is negligible and debatable at best. The purpose of meta descriptions today has shifted entirely toward a strategy of attracting clicks, and improving organic click through rates. To achieve success with meta descriptions, one should follow these best practices: Limit each title to 160 characters Like meta titles, there is a hard character limit for meta descriptions and what is allowed to appear within the search engines. For meta descriptions that limit is 160 total characters. Anything beyond that number is “ignored” by the search … Read More

The How, What and Why of Responsive Design

Responsive Design

Smartphones and tablets have changed the approach toward design and user experience. Before the dawn of the mobile age (with advanced browsing capability), web developers had only one primary challenge to deal with,  keeping the same look and feel of their websites on various desktop computer browsers. However, interacting with websites on mobile devices is not the same as on desktop computer monitors. Factors such as clicking vs. tapping, screen-size, support for Flash technology, and many more have become crucial while creating websites with Responsive Design. But, why is responsive design so important for your website? Before we understand that, we must understand what “Responsive Web Design” is. Responsive Web Design is an approach of laying out and coding a … Read More

Using Color to Convey Feeling and Increase Conversion

The color scheme of your website is one of the most important parts to consider. Color is subjective and that can make deciding on a specific color scheme challenging. There are quite a few different things to take into account when choosing the color for your website. We’ll dive into exploring some of these in this post. Color There are some broad associations made with specific colors. Warm colors (red, orange, yellow) can evoke feelings of warmth, comfort, love, sunshine, and happiness. Interestingly enough, red can also be used to evoke hostility or anger. Yellow has also been found to cause anxiety. Cool colors (blue, purple, green) can create feelings of calm and trust, but also sadness and despair. More … Read More

Tips for Setting up an AdWords Account

Expert Tips for Setting up AdWords

AdWords is a robust, complicated engine and its lingo-heavy data tables can stir anxiety in even the most intelligent business owners. To keep your anxiety to a minimum, and to minimize the potential for financial water-treading (or worse), it is critical to remember the following points when launching a new AdWords account: Google is not a charity, and AdWords is very intelligently designed to encourage you to spend more money. Google is not a charity. I will state that again. Google is not a charity. It is a profit-hungry, aggressive, maniacally intelligent company that has somehow convinced the unknowing masses that it exists to serve the public interest. It doesn’t. It exists because of your money, and it wants more … Read More

The Importance of User Experience

user experience tips

What is User Experience (UX)? If you’ve ever heard or seen “UX,” then you have at least glimpsed into the world of User Experience. Though you may not know it, UX stands for User Experience and it is used to describe how your customers interact with your site, what buttons they click on, how they navigate your content, and ultimately what their process is for either contacting you or making a purchase. Website Goals In terms of sales or engagement UX is very important. Customers that have an enjoyable, easy browsing experience are much more likely to stay on your site and read your content or purchase your products. The goal of your website is to drive traffic to your … Read More