Keep Your Website Safe and Avoid Getting Hacked

website security for small business

It’s mind-boggling to think of the information that is stored on the internet these days. As consumers we have come to expect a level of security when purchasing goods online. Equally, if we are required to have a certain piece of software to view a site, we can download this add-on with relative comfort. What happens when someone intentionally tries to exploit this information? Or redirect your site to an unwanted destination? A term that is generally coined for malicious internet attacks is “Hacking” – and it’s very important that you do what you can to keep your site secure to avoid getting hacked. How Websites Gets Hacked Hacking can be extra insidious and sometimes your site can get hacked … Read More

How to Keep Your Website Content Fresh

website content help

If you have recently had a website designed and built for you, there’s one very important thing to remember: This is just the beginning. That is to say, you should never stop adding content and analyzing how your site is helping to accomplish goals. Since your new website is an ever evolving thing, it’s important to take a step back to ensure the design and content of the site remain at a high quality level. At Businesstastic, there are many maintenance items we take care of for you under the hood, however, there are several things for you to consider. Content One of the best ways to keep your website content fresh is by regularly writing blog post articles. A … Read More

The Value of Good Site Content

good site content

The Times are a Changin’ Gone are the days of easy SEO, where link farms could point to a domain and instantly increase its ranking overnight. For businesses, this may seem unfortunate, but for the Internet overall it improves the quality of content for everyone. Search engines now display results that are more relevant to the content of the phrase entered, instead of pulling individual words out of the search and displaying sites that use those particular keywords and have many links pointing to it. When you search for ‘best burgers in portland’ do you want to receive authentic results based on actual good site content, or just a website that paid to rank high in those keywords? It seems … Read More

Steps to Starting a Business

Steps to starting a business

Are you thinking about starting a business? Chances are, you are very excited, however, you may also be feeling overwhelmed. Fortunately there are a lot of awesome resources out there to help get you started. The U.S. Small Business Administration website lists 10 steps to starting your own small business. There are many excellent resources already included on the SBA website. We’ll dive a little further into each and summarize some key points. Write a Business Plan A business plan serves as a guide for your business success and generally projects 3 to 5 years into the future. It also helps you keep track of company goals and financial projections. Having a good business plan is a must, as it will … Read More

Tips for Improving Website Speed

how to improve site speed

Websites of old were created to be static HTML(Hyper-text Markup Language) pages, and it was generally recommended to avoid complicated markup, and keep your javascript code to a minimum so that the average web user didn’t need to go grab a Diet Coke out of the fridge while your site loaded. Fast forward to today’s web with stylesheets and javascript files that are making AJAX (Asynchronous Javascript and XHTML) requests, for beautiful site design as well as providing extremely advanced user interfaces providing a rich experience for the average web surfer. The technology is overwhelmingly more advanced. However, we are now forced to tackle the problem of slowly loading web-interfaces, which is counter-intuitive to having a such a dynamic web … Read More

Improve Click Through Rates with Meta Descriptions

improve click through rates

Simply put, the meta description is the text that appears under the blue link text in Google or other search engine results pages. It is added to each page of your website by inserting a meta tag with description copy inside of the head tag of each document on your website. For example: If your site is built on WordPress there’s a wonderful SEO plugin called Yoast SEO that lets you edit meta descriptions and more right from the WordPress dashboard. Why Meta Descriptions Are Important While the meta description doesn’t directly affect Google’s SEO page ranking of your site, they are still very important. Well written, engaging meta description copy will increase the click through rate to your site from … Read More

How to Get Your Business on Google

google business

More and more these days people are using their devices to discover businesses near them. Business location, hours, and directions are just a Google search away and it’s important that your business registers with Google so that you can maximize your business’s visibility on the web. Not only will your business information appear in search results, but if your customers are searching for businesses near them, your address and information will automatically appear in Google Maps. How to get started? You’ll need a Google account to add a business. This is the same account that you would use for Gmail or Google+. If you don’t have a Google account you can set one up here. Then, go to Google’s Business page. … Read More

How to Photograph Products for Your Website

how to take photos for your website

If you’re relatively new to owning an E-commerce website you may have overlooked the importance of high quality product photography. Professional product photos will lend credibility and trustworthiness to your business putting users one step closer to converting into paying customers. Quality photography is also the perfect compliment to a well designed website. On the flip side, if your online store consists of photos that look like poorly taken snapshots your site design will be diminished and many users won’t take you seriously. So what can you do to keep the bar high and produce top-notch product photography without annihilating your budget? It may come as a surprise, but adhering to a few simple tips will ensure you can do … Read More

How to Create Content for Better Onsite Conversion

onsite conversion for businesses

The first step is to clearly define the goal of your website. For example, are you an ecommerce company wanting to sell more online, or are you a service-based business with a long sales cycle that wants to capture more leads? Regardless of your goal, make sure you have one. Because if you are not sure what you want your website to do, your content will be unfocused and your conversion rates will be dismal. Ultimately, no matter how beautiful your website looks, or how great it functions, a website with weak and unfocused content is a waste of valuable time and money. Guide your Customer to do the Right Thing When you have a clear goal and know what … Read More

Password best practices

password security for small businesses

Let’s be real, passwords are annoying, everyday we are asked to enter in a password for our email, a pin for our debit card, and a security code to open our garage door. There are so many different combinations for different “secure” places in our lives that remembering the passwords we have is a chore in and of itself. Creating a new password every few months? You’ve got to be kidding! Even though we know that this is a good idea, the thought of creating a new password that is different from the previous one, frightens us. There is hope! Not all passwords need to be overly-complex ciphers. You know what I’m talking about here, some places prompt you with: … Read More

Beautiful Web Design for Small Business Owners

web design for small business

Successful small business owners share a common trait – they are absolutely tenacious in exploiting their advantages over their more sizey and cumbersome competition. One of those advantages lies in web design. Larger and more established companies are often fearful of alienating their well-established customer base by joltingly implementing a foreign design. Small businesses, however, can freely experiment with novel web design ideas without risking any substantial losses. Furthermore, whereas large businesses complacently rely on reputation alone to attract new customers, small businesses can aggressively push the angle of innovation via a more visually attractive website. An elite website for a small business becomes a value proposition unto itself – thereby setting you apart from the older, uglier, and more … Read More

Benefits of working with a Content Management System

content management system for small business

If your business website is outdated, chances are you are relying on a “static” webpage to display your information to your targeted audience. A static or fixed website is usually a “brochure” type of site where the content does not need to change often or at all and where the number of pages is typically low (usually one or two). Updates can be made but will usually have to be done by an experienced web developer. This can make a static site especially difficult to update, even the slightest mistake in code can disrupt the layout or the functionality of the page. Your business is also at a disadvantage with a static site as your are increasingly spending major costs … Read More

Why DIY web design is a bad idea.

Much like you shouldn’t attempt to perform surgery on yourself or represent yourself in a court of law, you shouldn’t attempt to take on designing and marketing your website either. Because what seems like a savings in the beginning can actually cost a lot more in the long run, not to mention, waste a ton of your valuable time. Remember, there is truth to the saying “You get what you pay for” and some things you just should not skimp on. So before you decide to embrace the DIY fad of building your own website, just to save a few bucks, please consider these questions… Are you highly skilled in graphic design and web development? Do you have years of … Read More