Businesstastic // November 9, 2015

a logo vs a brand

Marketing can be confusing at times, but it doesn’t need to be. Many people have a hard time understanding the difference between a logo vs a brand or better yet, why they are both so important to their business. It can be tricky because a logo is not solely a brand, and a brand is […]

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Brett Moore // November 5, 2015

hipaa compliant website

As a medical professional, it is becoming increasingly necessary to have a web presence. We all know that HIPAA compliance is an important consideration for any medical practice, but do you actually know if the forms on your website are compliant? Do you need to have a HIPAA-compliant website in the first place? This is […]

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Kyle Moynihan // November 3, 2015

why do I need a website

Small business owners are decision makers by nature. Performing daily calculations of risk versus reward, as well as investment versus potential return on investment, are unavoidable components of nurturing the growth of a business. The question ‘why do I need a website’ is a common one, what with free website builders, social media, and the […]

Kyle Moynihan // October 25, 2015

online advertising businesstastic

Despite what hawkish and opportunistic advertising agencies may push on you, paid search and other forms of advertising are not right for every small business. Fortunately there are honest companies like Businesstastic that rely on diverse sources of revenue to maintain profitability. Consequently we only suggest paid search and other forms of advertising to our […]

Kyle Moynihan // October 23, 2015

seo evolution businesstastic

I started my professional career as a search engine optimization specialist in 2009. While much of the world still looks the same, the entire landscape of SEO shifted and transformed itself into a nearly unrecognizable shape in those six years. Let’s take a look at how the evolution of SEO has evolved in that time. […]

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Kyle Moynihan // October 21, 2015

businesstastic google trends

Roughly 10 weeks remain in the 2015 calendar before we flip to 2016. As we know Google trends advance much more quickly than our calendars – so what can we realistically expect in the ever-evolving world of search engines for 2016? One point that must be hammered home is the idea that Google is completely […]

Kyle Moynihan // October 19, 2015

how to write meta titles

In the ever-evolving landscape of search engine optimization, a landscape where previously important factors fade into extinction seemingly overnight, meta titles have shown remarkable staying power. Meta titles were vitally important in 2008, and they remain vitally important in 2015. There are very few pieces of SEO where that remains an entirely true statement. By […]

Businesstastic // October 17, 2015

web design trends

The most important part of your website is the content. Users visit websites because they are looking for information. If the content on your website is difficult to find users will be frustrated and most likely leave. This fact should inform every single design decision made on your site. The purpose of good website design […]

Tom Mertz // October 15, 2015

semantic markup businesstastic

What is Semantic Markup? At the core of every web page is a language called HTML. HTML stands for HyperText Markup Language and defines what functions a specific block of text will have. For example, to tell the browser to display a headline the text would be wrapped in a header tag. Likewise, a p […]

Businesstastic // October 13, 2015

businesstastic ghost buttons in web design

Web design trends come and go. Some stick around and become standard while others get left behind. Remember when it was all the rage to have a Flash animation “intro” to your website? Sure, those were cool, but the problem with them was the user was forced to watch the intro every single time they […]

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