Category: SEO & SEM

Mike Grill // August 11, 2017

Yesterday we talked about how keywords should reflect your site architecture and your site architecture ought to reflect your sales funnel. With B2B websites, you are trying to capture anyone at pretty much every stage of the funnel and your content can be a massive help. Using keywords to help your content and positioning your […]

Mike Grill // August 10, 2017

We’ve briefly discussed AdWords and paid search campaigns. For B2C websites, search queries can be very wide ranging: someone looking to purchase shoes might only type ‘shoes’ into the search engine to see what comes up. B2B queries, and therefore keywords, are much more specific and purchase related. Like we mentioned yesterday, there is very […]

Mike Grill // July 7, 2017

Last year, it was hard to have a conversation with someone around this time. I was in Philadelphia and it seemed like everyone, including the people I was with were playing Pokemon Go!. You could tell immediately where traps were and I saw a couple near accidents from people who were glued to their screens. […]

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